If your site uses WordPress, you can use a plugin to generate your sitemap. If you can’t use a plugin, you can create an XML sitemap online. While backlinks are only rarely included in a technical SEO audit, a lack of relevant backlinks is often the number one reason good, relevant content struggles to rank. While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind.

For this step, you can work backgrounds by checking the Page indexing report in Google Search Console. Here, Google will outline which pages are indexed and which aren’t. For page-specific insights, SEO.com provides a fast and convenient option.

To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if your site is indexed is with a simple site search. You could say this process acts as an overall evaluation of a website’s “health” in search. SEOptimer is better than other Website SEO Checkers through it`s super fast SEO analysis execution, JavaScript rendering and breadth of features.

Step #12: Find and Fix Indexing Problems

A fitness blog should have links from health and wellness sites, not gambling or loan websites. Google’s algorithms have evolved to better understand whether content actually provides what users are looking for. To get started, create a project in the tool and configure the audit. I once took over an SEO project where the client was confused about why none of their pages were ranking.

One of the ways to do this is to identify new keywords that can generate targeted traffic. Unfortunately, it is also one of the most important SEO factors that must be addressed successfully. Study after study outlines the importance of page speed (especially for mobile) and how it can affect your rankings and conversion rates.

Running this SEO audit gives you three things to take action on to improve SEO. We found that AI Overviews SERPs trigger 849% more features snippets, vs. non-AI Overview SERPs. If you’re a WordPress user, you can automate this process with our free SEO plugin.

Marketing Against the Grain

Remember this alt text will also be the anchor text for your featured images. So I would recommend just using your “main” keyword for each of them. Which is Googler speak for “makes them rank higher for that keyword”. Take the time to make each title and meta description as “clickable” as possible. Now I don’t know about you, but I’m not particularly interested in grabbing search traffic for a privacy policy.

• To learn more, check out this guide on how to start a link building campaign with the Link Building tool.
• The real game-changer, though, was focusing on creating genuinely helpful content that matched search intent and naturally attracted high-quality links.
• Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool.
• It is very important that user experience complies with standards and aligns with search intent.
• This shows the pages on your website sorted by estimated search traffic they receive (from high to low).

Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low). How your business chooses to utilize social media has SEO ramifications.

In order to rank for your content, search engine robots need to be able to SEO Anomaly find and correctly index it. Our technical SEO audit services ensure nothing is preventing web crawlers from accessing your content. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool.