Don’t forget to vary sentence patterns and length so they don’t read like an AI generator would write. That means you need to add elements that AI typically struggles with. Even though Google says that it’s okay to use AI content, they’re also well-known for flipping their stance at any moment. Your goal is to show Google that your content is written by trustworthy and experienced experts who know what they’re talking about. Think of E.E.A.T as a set of quality criteria that Google uses to assess your content’s quality, reliability and trustworthiness. Ensure that you have timestamps on your pages the reflect when the content was last updated.

Page speed is one of the most important factors for user experience. If your page takes too long to load, users will leave your page and choose another page that loads quicker. As with on-page SEO, I will talk about factors that are known to impact rankings directly and factors that don’t but otherwise can get you more visibility and organic clicks.

Although this process may seem unnecessary at first, you’ll surely be thankful for planning everything ahead when you start the optimization process. An astonishing fact is that 15% of daily Google searches have never been searched before. This means that every day, your business gets new opportunities to be the first to reach a prospective audience. However, you will never know how to do it without proper keyword research.

Google and other search engines prefer websites offering users value, which means well-laid-out websites with helpful information. Our on-page optimization services include identifying under-performing web pages and making the necessary changes. We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor.

There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not SEO Anomaly refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).

On-page SEO test

Therefore, we consider SEO titles, meta descriptions, and structured data part of on-page SEO. Implement schema markup to provide search engines with additional context about your content, such as product details, reviews, ratings, and event information. Compelling and descriptive page titles accurately reflect the content of each page. You must always include target keywords near the beginning of the title and keep it under 60 characters to ensure visibility in SERPs. On-page SEO improves user experience and is integral to maintaining and increasing organic traffic. It also keeps your website relevant, up-to-date, and in tune with what your audience is searching for.

We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.

Wrap Your Keywords into Headings

• It’s best if you add internal links as you create new content or even strategically plan them through a content hub.
• Check out my complete Orignality.ai review and see why they made my best AI SEO tools list.
• Have you ever wondered why some websites appear at the first of SERPs?
• Don’t forget to optimize your URLs with simple formats and relevant words.
• Off-page SEO refers to all external factors that impact your site’s rankings.

This often helps to improve your meta descriptions for unique searches. However, don’t let this deter you from writing a default page meta description — they’re still extremely valuable. It is worth noting that advancements in machine learning have contributed to more sophisticated auto-generated content that will only get better over time. Page speed is a direct ranking factor, influencing both user experience and Google’s evaluation of your website.

We hope you enjoyed this guide on on-page SEO vs technical SEO. Join millions of self-starters in getting business resources, tips, and inspiring stories in your inbox. By combining both strategies, businesses can create a strong SEO foundation for long-term success. Unlike Answer the Public, with crazy charts and images of some bearded dude, the questions are laid out in a simple table. Either way, glossaries are an AWESOME way to find new keyword ideas.

With GDPR in Europe and CCPA in California setting strict privacy rules, first-party data collection has become essential for all online businesses. You need to signal to Google that your content is trustworthy and well-researched. Think of it as borrowing someone else’s credibility to make your own content more credible. Instead of just placing random outbound links, choose your sources strategically. Then, organise all your content into a clear silo structure where similar content will be grouped together. Just check out my video below where I ran a test to see how important EXIF data is to Google.